近日，冠军品牌国际合作联盟（GACTB）第一次代表大会在东鹏总部顺利召开，首次大会由东鹏主办，旨在围绕主题“渠道突破，资源深耕”对2020年下半年的联盟落地工作部署进行深度讨论。东鹏国际营销系统总经理叶伟贤，欧普海外事业部总经理金鑫，老板电器海外事业部副总经理吴尔建，四季沐歌国际事业部经理朱海华，好莱客海外渠道发展部经理彭惠娣，三维家海外业务部高级总监李颀，东鹏国际营销系统市场部总监朱丽娟等领导嘉宾出席大会。
Recently, hosted by Dongpeng, the 1st Major Conference of GACTB themed Breakthrough on Sales Channels by In-depth Resources Sharing has successfully concluded. Ye Weixian, GM of Dongpeng International Business Dept., Jin Xin, General Manager of Opple International Business Dept., Wu Erjian, Vice GM of Overseas Business Division, Zhu Lihua, Sales Manager of MICOE Overseas Business Dept., Windy Peng , Manager of Holike International Business Development Dept., Li Qi, Senior Sales Director of 3VJIA Overseas Business Dept. and Zhu Lijuan, Marketing Director of Dongpeng International Business Dept. attended the Conference.
会议上，叶总首先对在场的各品牌负责人表示衷心的感谢，并围绕“渠道突破，资源深耕”，针对项目推介激励政策提出建议，并对下半年的落地方案提出五大关键任务，分别为媒体联动，终端渠道铺设和管理，展会、新品发布会、经销商年会、促销联动、共享客户资源，建立解决方案展示区 （中字头，设计院，开发商，跨国大型综合体，酒店集团），对开发商和跨国大型综合体资源进行深耕；叶总还强调“展示是第一生产力”，我们将从展示、专业性、应用和推广四大方面持续推进落地方案。
Mr. Ye firstly expressed heartfelt thanks to the representatives from each brand, then he put forward suggestions on project promotion and incentive policies and proposed five key tasks to the executive plans, including online media promotion, sales channels management, offline events, one-stop solution of displaying mock-ups targeting at Chinese state-owned construction companies, design institutes, developers, large-scale complexes, hotel groups, etc, and deep cooperation of developers and large-scale multinational complexes. Mr. Ye also highlighted that display is the first driver for sales, Dongpeng will continue to promote the executive plans in terms of display, professionalism, application and promotion.
△东鹏国际营销系统总经理叶伟贤
Ye Weixian, GM of Dongpeng International Business Dept
△会议现场
Highlights
国际冠联（GACTB）是由东鹏和欧普牵头，联合四季沐歌、老板电器和好莱客一同成立的业内首个面向全球海外市场提供家居一站式解决方案的异业合作组织。以“战略协同，健康人居，品质创先，绿色生活”为宗旨，以“渠道突破，强强联合，为海外消费者打造可持续的绿色健康人居生活”为使命，国际冠联（GACTB）将通过渠道和终端客户资源的共享，为成员品牌现有海外销售网络提供资源互补的优势，同时助力新兴市场的的开发，提升在工程项目、经销渠道搭建和品牌推广等方面的协同合作，让中国品牌受世界尊敬。
GACTB, the first-ever branding alliance founded by Dongpeng, Opple, Micoe, Robam and Holike, the five top home furnishing brands in China, is committed to providing one-stop solution on home furnishing products for global consumers. With the principle of Strategic Coordination, Healthy Living, Quality First, and Green Life, and the mission of To Create a Healthier and Greener Living Space by Breakthrough on Channels, the GACTB is dedicated to an all-win results for each members in terms of markets development, projects, distribution system and branding by sharing channels and resources, so as to win the world’s respect to Chinese brands.
东鹏集团始创于1972年，鹏飞48载，从单一的瓷砖制造商逐渐涵盖卫浴、木地板、涂料、饰品、全屋定制、整装家居等业务，发展成为拥有7000多家经销零售店，产品出口全球 6 大洲 106 个国家和地区的世界级整体家居一站式服务供应商。经过不懈的产品创新和技术发展，东鹏成为中国陶瓷行业领先品牌以及最大的陶瓷生产商和潮流引领者之一。东鹏国贸作为东鹏集团旗下主导品牌东鹏瓷砖的海外分支，定位中高端消费市场，提供全范围瓷砖产品以及相关配套服务，致力于让中国陶瓷世界尊敬，让中国品牌走向世界。
DONGPENG Group was founded in 1972. In 48 years, it has developed rapidly and transformed from a ceramic tile manufacturer to a world-class one-stop service provider including business domains: sanitary wares, wood flooring, painting, home deco, whole house customization, etc. Through unremitting product innovation and technological development，DONGPENG has become one of the China's leading brands in the ceramic industry, and the largest ceramic manufacturer and trendsetter. With more than 7,000 retail stores and products exported to 106 countries and regions on 6 continents, DONGPENG International is the overseas branch of DONGPENG Group's Ceramic Tiles Business, targeting at the middle and high-end consumer market and providing full range ceramic tile products and related supporting services.
