东鹏德国法兰克福旗舰店开业剪彩仪式
Ribbon Cutting Ceremony
11月19日当地时间10:00分，东鹏德国法兰克福旗舰店盛大开幕，在当今外贸环境形势复杂的局面下，东鹏重拳出击，仍然以创新的业务模式和服务体系强势登陆欧洲经济和设计重镇，持续推动海外品牌升级。活动上，法兰克福市议员Mr. Hajdu，法兰克福国际商会主席Mr. Weinbrenner，东鹏控股董事长助理龚志云（远程连线），东鹏国际营销中心总经理叶伟贤（远程连线），东鹏德国CEO Mr.Kien以及现场约60位重点客户和行业媒体嘉宾共同出席。
Germany time 10：00am on November 19th, Dongpeng Germany Frankfurt flagship showroom is officially open. In such complex international trade environment, Dongpeng still has a strong ambitious to enter the European economy and design center with an innovative business model and service system, and continues to promote overseas branding upgrade. The ceremony was attended by Mr. Hajdu, First City Councillor, Mr. Weinbrenner, CEO of International Chamber of Commerce & Trade, Mr. Gong Zhiyun, Assistant to the President of Dongpeng Holdings ( Via Online session), Sam Ye, General Manager of Dongpeng International Business Department (Via Online session), Mr. Kien, CEO of Dongpeng Germany, as well as around 60 key customers and other guests from media on site.
德国领先
欧洲经济&设计双先行
Economic and Design
Lead the Way
-经济领先
Economic Center
德国法兰克福作为德国金融重镇坐落于美因河畔，是德国第五大城市，拥有德国最大的航空枢纽、铁路枢纽，是德国乃至欧洲重要工商业、金融和交通中心，在2021年跻身全球前十大金融中心第九位，是欧洲央行，德国央行，数百家国内外银行及世界最大的证券交易所法兰克福交易所的所在地。
Frankfurt, the fifth largest city in Germany, is located on the banks of the river Main and is the financial capital of Germany with the largest air and rail hubs. Frankfurt is an important industrial, commercial, financial and transportation center in Germany even in Europe, and rise to 9th among the top 10 financial centers all over the world in 2021. It is home to the European Central Bank, the Deutsche Bundesbank, hundreds of domestic and foreign banks and the German stock exchange, the largest stock exchange in the world.
-设计领先 Design Center
德国设计在全球设计史的地位，自然不用多说，无论是现代建筑的起源包豪斯，还是现代工业设计，都离不开德国。以上世纪50年代诞生的红点奖和IF奖为代表的设计奖项，与美国IDEA奖齐名国际，在设计领域有着全球三大赛事之美誉。
It goes without saying that German design, whether it is the origin of modern architecture Bauhaus, or modern industrial design, plays a key role in the history of global design. Design awards such as the Red Dotand IF awards born in the 1950s Germany, and the US IDEA Award are internationally renowned, and enjoy the reputation of the world's Top Three Events in the design field.
匠心探索
感受美好人居
To Create A Better
Living Space with Ingenuity
东鹏法兰克福旗舰店采用博物馆+画廊两者相融合的视觉理念，进门右边动线以直板陈列展示附加设计师选材区和工程选材区为主，左边和中间模块根据欧洲当地真实家居情景划分，全面打造包含客厅、厨房、工作室、浴室、室外场景等应用场景解决方案，同时升级终端购买体验，为客户提供墙、地、柜、家具一体化采购的人性化服务。
Dongpeng Frankfurt flagship showroom adopts the visual concept of combination between museum and gallery. The right part is designed with a straightforward gallery display area, designer and architect selection area as well as the project samples area. The left and middle part are planned based on the local home layout in Europe to create practical application solutions to customer, including living room, kitchen, studio, bathroom, garden, etc. At the same time, Dongpeng can upgrade the purchase experience to offer customers an all-in-one humanized service which can not only provide tiles for wall and floor, but also cabinet and furniture.
活动盛况
东鹏欧洲版块新篇章
Quick Review
New Chapter
Speech by Mr. Hajdu, First City Councillor
法兰克福市议员Mr. Hajdu 致辞
Speech by Mr. Weinbrenner,
CEO of International Chamberof Commerce & Trade
法兰克福国际商会主席Mr. Weinbrenner致辞
Speech by Mr.Kien, CEO of Dongpeng Germany(left)
东鹏德国CEO Mr.Kien 致辞
Ribbon Cutting Ceremony
剪彩仪式
Guest Communication 宾客交谈
Photo of guests and Dongpeng Germany 宾客合照
创新引领
打造设计供应链
一站式服务平台
Leading Innovation
One-Stop Design and
Supply Platform
“如今全球贸易摩擦形势严峻，受疫情叠加中美经贸摩擦影响，进出口限制措施体现出冲突加剧态势，对全球供应链、产业链造成严重冲击，加之目前持久不下的高额海运费，对中国陶瓷出口企业实在带来了不小的挑战；传统的模式已不再适用，革新迫在眉睫，而打造海外供应链全服务体系和打通海外供应链完整交付链条，则是目前实现瓶颈突破、反客为主、服务全面前置的核心策略。”东鹏国际营销中心总经理叶伟贤强调。
Sam Ye, General Manager of Dongpeng International Business Depart,stressed that due to the grave global trade situation, continuous impact of COVID-19, China-US economic and trade frictions and intensified import and export restrictions, the global supply chain and the industrial chains suffered. Moreover, the Chinese ceramic export companies are facing huge challenges with the current high sea freight. The traditional way is no longer applicable and we need innovation. Then, creating an overseas supply chain one-stop service system and getting through the delivery of overseas supply chain is the core strategy to achieve the bottleneck breakthrough, offer services actively and turn the tables.
叶总还表示，东鹏目前正是通过全面升级的海外供应链赋能模式-打造设计供应链一站式平台强势赋能欧洲客户，才有效降低目前众多国际贸易壁垒的影响，东鹏针对欧洲庞大的独栋旧别墅/公寓二次翻新、新自建别墅/公寓装修和连锁餐饮的升级改造市场，实现从前期选材、设计出图、材料供应、当地高效施工等完整供应链的交付，创新业务和服务模式，以点到面，以德国为核心，逐渐全面覆盖全欧洲。
Mr. Ye also said, the reason why Dongpeng can reduce the impact of existing international trade barriers is that we built an overseas supply chain empowering model to create an one-stop design and supply platform. For the huge European potential market like renovation of old single-family houses/apartments/restaurants, new self-built houses/apartments and chain restaurants, Dongpeng realizes complete the delivery from products selection, design, material supply and efficient local construction,etc. We innovated our business model and will expand our presence gradually from Germany to the whole Europe.
2021年，为持续拓展和完善国际渠道搭建，东鹏国际营销中心推出“百店会员俱乐部”支持政策，全方位加码对海外加盟品牌经销商的扶持力度，致力于为全球海外经销客户在后疫情时代牢牢抓住房地产经济复苏、终端业主需求反弹等黄金机遇而重振经营信心。截止11月20日，全球已有70+新增门店加盟。目前招商仍在火热进行中，欢迎咨询。
In order to sustainably expand and improve international network building, the "Hundred Galleries Membership " supporting policy was launched in 2021 which doubles even triples the support for overseas brand distributors in an all around way and be committed to reinvigorating the business confidence of Dongpeng business partners in the post-epidemic era by seizing the golden opportunities such as real estate economic recovery and end-user demand rebound. So far until 20th November in 2021, there have been more than 70 stores joining us. Now the recruitment is still in full swing, we welcome more excellent partners to join us for a win-win cooperation.
